Somfy is achieving profitable growth through a clear vision of the purpose of its activities: “Inspiring a better way of living accessible to all”. And also through a strategic framework launched in 2020: 2030Ambition. On this occasion, the Group is reaffirming its ambition to remain the reference partner for all automated building opening solutions.

Because everyone around the world aspires to benefit from a safe, healthy and environmentally respectful living environment for themselves and their families, Somfy creates innovative solutions for homes and buildings in three areas:

• Comfort and well-being at any age
• Security of people and property
• Energy savings

Somfy is committed to making these innovations accessible to as many people as possible through its subsidiaries on five continents and through its complementary brand portfolio. Our local presence enables us to adapt our products and services to the specific needs and characteristics of each market.

With this ambition, Somfy also contributes to the growth of its customers and partners, by constantly striving to offer them excellent products and services.

In 2019, Somfy took a 10-year peek into the future to see what our leadership will be in order to build our corporate project. 2030 ambition brings the entire Group around the same ambition comprised of four strategic pillars: Delivering performance, Rising value to customers, Forward-looking in Smart Living, Inspiring & Engaging. 

• Forward-Looking in Smart Living
  Leading the sector’s transformation and anticipate evolutions in demand. Inventing new business models while pursuing the partnership policy to build a strong ecosystem.
   
• Raising value to customers
  Placing the customer at the center of the organization to best meet their needs and new habits. Thinking in terms of usage, developing high value-added services, and accelerating the digitalization of our core business products.
   
• Delivering performance
  Drafting a new roadmap to capture opportunities. Prioritizing the Group's actions, reinforcing the brand portfolio and placing operational excellence at the heart of our strategy.
   
• Inspiring & Engaging
  Sharing the common mantra “One Somfy, One team!” to work closely together and implement high standards. Promoting employee career development and inclusion through diversified recruitment.

In order to meet these challenges, the Group rolled out a new function-based organization on January 1, 2020, with new ways of working to encourage interactions between teams.

A barrier-free way of working together to reinforce excellence on a daily basis, to enable each employee to delve deeper into the heart of their profession, and also engage the entire Group’s collective intelligence.

This new organization is guided by three major principles.

• A function-based organization, built around global functions that will make it easier to roll out standards and develop employee skills.
• Placing the customer at the center, with fewer interfaces and clear roles and responsibilities to promote faster decision-making and better allocation of resources.
• Facilitating and driving the digitalization of our products, customer relations, and operations.

• INDEPENDENCE:
  Financial, technological and commercial independence allows us to retain freedom in our choices.
   
• CONTINUITY:
  The stability of our strategy, teams and shareholders is a mark of confidence for our employees, partners and customers.
   
• ANTICIPATION:
  Anticipation was one of Somfy’s founding principles, and it remains a watchword as we make the most of market developments and opportunities ahead of the curve.
   
• GLOBAL AND LOCAL REACH:
  Our growth is driven by the dynamism of each of our markets and by capitalizing on our collective strengths