ONE GLOBAL GROUP
Somfy operates in 59 countries and is the world leader in automatic controls for openings and closures in homes and buildings. It offers a range of motorized solutions and control points and is a key player in smart home systems.
12/03/2024
La Fondation Somfy
Organization
22/01/2018
Commitment
Finance
News & media
27/05/2020
THE SOMFY EXPERT, BRAND AMBASSADOR BRIDGEHEAD OF THE GROUP'S PERFORMANCE
- Prosperity
Customer centricity is SOMFY’s mantra. It is expressed through a range of physical and digital interactions. Spearheading the installer relationship, the Somfy Experts network represents the brand on the market.
The Somfy Experts network: The high-level installer “club”
Somfy Experts are consumers’ trusted partners and are true professionals in their field. The brand selects them according to quality criteria and commitments. The Expert guarantees Somfy's quality and benefits from exclusive services such as community management, training, access to a dedicated platform, referencing on the brand's website, marketing and digital support, consumer leads, and the right to use the Somfy brand and the Somfy Expert label. In exchange, they promote the brand's products and connectivity. At the forefront of innovation, the Expert promotes interoperable ecosystems such as Tahoma to combine connected home products. At the cutting edge of training, they also benefit from product information and new products before anyone else. As a result, the Expert is always one step ahead of the market, like the new solar motor revealed exclusively to 200 Experts at the Avignon seminar in January 2023.
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3000
Somfy Experts
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5
average sales multiplier for a Somfy Expert
3000
5
Digital Experience: Somfy takes it up a notch
SomfyPro is Somfy's new omnichannel and personalized portal. It responds to feedback on our professional customers’ needs and expectations. The objectives are clear: Reinforcing the digital experience, customer satisfaction, team efficiency, and Group sales performance. It provides a fluid, unique, and personalized path that significantly enriches the experience for all professional customers, especially when searching for solutions and tracking orders. It is a veritable service platform and gives access to a B2B e-shop, training center, marketing & digital support platform, qualified lead management, and Somfy-connected services. This new portal will be launched in France and Central Europe in 2023 and rolled out worldwide by 2025.
Experts Talk
Two professionals from the Somfy Experts network discuss their relationship with the brand.
- Claudio Emanuelli, Vigano, Lombardy, Italy
- Frédéric Berger, La Clayette, Burgundy, France
Why did you join the Somfy Experts network?
As Somfy is the European leader in its market, our motivation was obvious. We wanted to integrate the entire smart home ecosystem.
Joining this network means that an innovative and renowned brand backs our company. We are moving from a distribution strategy to a brand strategy by questioning customer motivation and discussing uses more than products.
What are the benefits of the program?
The visibility we benefit from, through brand communication and return in terms of leads, brings us potential customers referred by the Somfy portal. We also benefit from extensive information, making it easier to sell the products despite their complexity.
We can meet other installers, share experiences, and benefit from customized support and omnichannel communication. Somfy gives us the information and tools to provide our customers quality service throughout the product life cycle.
What would you say if you had to describe your relationship with Somfy?
It is a partnership and a fluid relationship. We are the first to learn about product innovations and receive regular training.
Partnering with Somfy means you are proud to represent a company with which we share the same values. This makes all the difference.
Living better together
Discover the manifesto
